In athletics, the term #RingChasing is used by athletes to describe their goal of winning a championship. Within the NCCAA, there is a focus on #KingChasing, which helps lay a foundation of seeking Christ first. The NCCAA's #KingChasing program uses the four values of the Game Plan 4 LIFE – Love, Integrity, Faith, and Excellence – to enhance the purpose of collegiate athletics to be more than winning championships. The mission of the #KingChasing program is to keep Christ at the center of the student-athlete experience. The #KingChasing Standards are foundational elements that athletic department staff and student-athletes commit to represent and uphold. More information on the #KingChasing program is at thenccaa.org/kingchasing.